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Boost Targeting Tactics: A Guide to Performance-Based Web3 Acquisition

BOOST STUDIOS

11.09.2023

How to acquire and engage users with boosts

If you are a protocol or project looking to drive user growth and engagement, this guide will walk you through how to launch effective boost-targeted offers with Boost Protocol and reach your goals.

What is boost targeting?

Boost targeting is a data-driven approach to user acquisition and engagement by targeting users based on their onchain activity and displaying boosts on distribution channels they spend time on. By analyzing wallet addresses, you can draw valuable insights to create highly targeted marketing campaigns tailored to your project’s goals. Some popular boost-targeting tactics include:

  • Boost Activity: Drive quick transaction volume and activity on your project.
  • Lookalike Audience: Attract audiences similar to your existing target users
  • Competitor Targeting: Win-over your competitor’s users with incentives
  • Nurture: Engage existing users to keep them activated
  • Winback: Engage users that left or have gone dormant
  • Upsell: Encourage users to increase their holdings with incremental, conditional boosts

To achieve optimal results for your boost-targeted campaigns, it’s important to adopt the practice of continuously refining your boost strategies. The best way to do this is to experiment and launch multiple, mini-conditional boosts. At Boost Protocol, we provide the easiest and most efficient tools to do that.

📈 Check out how we’ve driven nearly 40k+ new wallet addresses to Optimism with boost-targeted campaigns. See the live dashboard.

4 steps to launch a boost-targeted campaign

Deploying a boost takes a few minutes and we broke it down into four simple steps. First head to Boost Manager, the main interface for issuers to configure, target and deploy boosts, no permission required.

1. Define the boost action

Depending on your project and goals, select the specific boost action you’d like the user to complete by specifying details like project, amount, token, and network. To acquire more users, choose a simple onchain action that can reach more users, like choosing a popular token to swap. If you’d like to engage a smaller group of users or target experienced users, set the action as detailed as possible.

2. Select or create a custom audience

Boost Manager comes with 10+ preset audience lists to choose from, or upload your custom csv list of audiences for the best results.To target the right audience with precision, you can include or exclude any audience list that the boost will be available for. Here are some common boost objectives and how the audience lists should be setup to achieve the goals:

Choosing Target Audiences on Boost Protocol

How to use allowlists and exclude lists on Boost Protocol to target your desired audience.

Note that the public audience list is Boost Protocol’s distribution network of over 300,000+ onchain users. The list is also pre-screened and filtered for sybil users.

3. Set the optimal token reward amount

There is an important balance in choosing how much you want to spend on deploying boosts and reward each user. Keeping gas fees in mind, here are some suggestions on token reward amounts based on the size of the eligible audience list:

  • Broad audience list: Set reward lower or equal to gas costs.
  • Narrow audience: Set reward higher than gas costs
  • Narrow and high boost capital required: Set reward significantly higher than gas costs.

4. Schedule and deploy!

The final step involves choosing your boost deployment dates and effortlessly deploying the boost contract with just a few simple clicks. During the transaction deployment process, you'll deposit the required token rewards, which will be automatically distributed to users upon quest completion. At the end of the boost offer, any remaining unused rewards will be returned to you for your next boost-targeted offer!

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